Lesson
Introduction to Product Innovation
Completion requirements
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Go through the activity to the end
Students have to do all activities in order to get your certificate
In this lesson we need to learn:
- Describe product innovation
- Organize the dimension of product innovation
- Prepare on protecting innovation
- Organize the new product development process
Opening
Opening (5 mins)
“Assalamualaikum and hello everyone! Selamat datang to our microcredential on Product Innovation & Marketing Plan. I’m Haslina, your facilitator, and I’m so excited to guide you through this journey.
Now, whether you're a student, a young entrepreneur, or already running a business – this course is designed to help you develop innovative products and turn them into a real, structured plan.
So let’s dive into Module 1: ‘Introduction to Product Innovation.’ This week, we’ll explore what product innovation really means, what types of innovation exist, and how successful entrepreneurs protect and develop their ideas systematically.”