MARKETING PLAN FOR YOUR NEW BUSINESS
Section outline
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This MICROCREDENTIAL offers a practical guide for new businesses in Malaysia to build a strong market presence. It begins with a SWOT analysis, helping entrepreneurs assess internal strengths and weaknesses, as well as external opportunities and threats. The chapter then explores how to craft an effective positioning statement, highlighting ways to differentiate from competitors and connect with target audiences. Finally, it covers essential pricing strategies, including cost-plus, value-based, and competitive pricing. By combining these strategic tools, new businesses can set clear goals, align with market demands, and position themselves for long-term success in Malaysia’s competitive business environment.
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Students mustViewGo through the activity to the end
Students have to do all activities in order to get your certificate
In this lesson we need to learn:
- Describe product innovation
- Organize the dimension of product innovation
- Prepare on protecting innovation
- Organize the new product development process
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Students mustViewGo through the activity to the end
Students have to do all activities in order to get your certificate
In this lesson we need to learn
- Revise marketing plan
- Adjust the purposes of marketing plan
- Adapt the format of marketing plan
- Identify the audiences of a marketing plan
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Students mustViewGo through the activity to the end
Students have to do all activities in order to get your certificate
In this lesson we need to learn
- Integrate executive summary
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Students mustViewGo through the activity to the end
Students have to do all activities in order to get your certificate
In this lesson we need to learn:
- Simulate business overview
- Identify company ownership
- Organize company locations and facilities
- Prepare management summary
- a. Organizational structure
- b. Management team
- c. Personnel plan
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Students mustViewGo through the activity to the end
Students have to do all activities in order to get your certificate
In this lesson we need to learn:
- Review market analysis
- Manage market research
- Manage market segmentation
- Manage target market segment strategy
- Manage positioning statement
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Students have to do all activities in order to get your certificate
In this lesson we need to learn:
- Examine marketing strategy
- Apply SWOT analysis
- Exhibit positioning statements
- Organize pricing strategy
- Organize promotion strategy
- Show distribution patterns
- Organizes marketing programs
- Handle digital marketing strategy
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Students have to do all activities in order to get your certificate
In this lesson we need to learn:
- Manage product and services
- Revise product and service description
- Create future products and services
- Prepare competitive comparison
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Students have to do all activities in order to get your certificate
In this lesson we need to learn:
- Manipulate sales forecast
- Operate break-even analysis
- Operate projected profit and loss
- Operate projected cash flow
- Handle long-term plan
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Students mustMark as done
This chapter equips new Malaysian businesses with key strategies to build a strong market presence. It begins with a SWOT analysis, helping identify internal strengths and weaknesses, and external opportunities and threats. It then guides readers on crafting a clear positioning statement to highlight their unique value and connect with target customers. Practical Malaysian examples enhance understanding. The chapter also explores pricing strategies like cost-plus, value-based, and competitive pricing, helping businesses set profitable yet attractive prices. Overall, this chapter offers essential tools to position products effectively, compete confidently, and support sustainable growth in Malaysia’s dynamic business environment.
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