This MICROCREDENTIAL offers a practical guide for new businesses in Malaysia to build a strong market presence. It begins with a SWOT analysis, helping entrepreneurs assess internal strengths and weaknesses, as well as external opportunities and threats. The chapter then explores how to craft an effective positioning statement, highlighting ways to differentiate from competitors and connect with target audiences. Finally, it covers essential pricing strategies, including cost-plus, value-based, and competitive pricing. By combining these strategic tools, new businesses can set clear goals, align with market demands, and position themselves for long-term success in Malaysia’s competitive business environment.