SUMMARY
Section outline
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Students mustMark as done
This chapter equips new Malaysian businesses with key strategies to build a strong market presence. It begins with a SWOT analysis, helping identify internal strengths and weaknesses, and external opportunities and threats. It then guides readers on crafting a clear positioning statement to highlight their unique value and connect with target customers. Practical Malaysian examples enhance understanding. The chapter also explores pricing strategies like cost-plus, value-based, and competitive pricing, helping businesses set profitable yet attractive prices. Overall, this chapter offers essential tools to position products effectively, compete confidently, and support sustainable growth in Malaysia’s dynamic business environment.
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