Lesson
Introduction To Marketing Plan
Completion requirements
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Go through the activity to the end
Students have to do all activities in order to get your certificate
In this lesson we need to learn
- Revise marketing plan
- Adjust the purposes of marketing plan
- Adapt the format of marketing plan
- Identify the audiences of a marketing plan
Opening
“Selamat kembali, semua!
Last week you learned what product innovation is and started your Idea Journal to capture creative concepts. Hari ini, we’re moving to Module 2: Introduction To Marketing Plan.
📘 By the end of this module, you’ll be able to:
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Revise a marketing plan – You’ll learn how to improve and update an existing plan based on real-time feedback, market trends, or performance.
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Adjust the purposes of a marketing plan – You’ll be able to shift your marketing goals depending on your business needs—whether you're launching a new product or entering a new market.
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Adapt the format of a marketing plan – Not every plan has to be long and formal; you'll explore different formats suitable for SMEs, startups, or larger corporations.
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Identify the audiences of a marketing plan – You'll understand how to tailor the plan depending on whether it's for internal teams, investors, partners, or financial institutions.
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