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Today we’re going to focus on a very important part of a marketing plan — the Executive Summary.

📌 What is an Executive Summary?
An executive summary is a short, clear, and concise overview of your entire marketing plan. It is usually written last, but placed at the beginning of the plan. Its purpose is to give busy readers—like investors, business partners, or even your boss—a quick understanding of what your marketing plan is all about, without having to read the whole thing.