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Opening

“Assalamualaikum dan selamat pagi, semua!
Today, we will learn how to build a complete marketing strategy for your business idea. This section will prepare you to make strong business decisions, especially if you plan to sell your product online or offline in Malaysia.

We will cover 7 important components:

  1. Apply SWOT analysis

  2. Exhibit positioning statements

  3. Organize pricing strategy

  4. Organize promotion strategy

  5. Show distribution patterns

  6. Organize marketing programs

  7. Handle digital marketing strategy

Let’s explore each one step by step.”