Lesson
MODULE 1
Completion requirements
In this module you will learn about:
- Lesson 1.1: What is Psychological Pricing?
- Lesson 1.2: The Importance of Psychological Pricing
- Lesson 1.3: How Pricing Shapes Consumer Perception
- Lesson 1.4: Case Studies of Successful Psychological Pricing
LESSON 1.1 : What is Psychological Pricing?
🔹 Definition: Psychological Pricing is a strategy that influences consumer perception by setting prices in a way that appears more attractive.
🔹 Why It Matters: Consumers don’t just see numbers; they associate pricing with quality, value, and urgency.
📝 Example: RM9.99 vs. RM10.00 – Why does RM9.99 feel cheaper? Discounts: "Was RM100, Now RM75!" – Does this make you feel like you’re saving money?