🔹 How it Influences Customers:

• Perceived Value – Higher prices can make a product seem premium.

• Purchase Urgency – Limited-time offers create pressure to buy.

🔹 Business Benefits:
✅ Increases sales and conversion rates
✅ Helps differentiate products from competitors
✅ Builds customer trust through perceived savings

📌 Real-World Example:

• Starbucks: Medium-sized coffee is priced close to large-sized coffee, so customers choose large for "better value."

• Shopee/Lazada: Flash sales and price countdowns create urgency.