Lesson
MODULE 1
Completion requirements
In this module you will learn about:
- Lesson 1.1: What is Psychological Pricing?
- Lesson 1.2: The Importance of Psychological Pricing
- Lesson 1.3: How Pricing Shapes Consumer Perception
- Lesson 1.4: Case Studies of Successful Psychological Pricing
Lesson 1.4: Case Studies of Successful Psychological Pricing
🔹 Apple: Premium pricing builds brand exclusivity.
🔹 Shopee & Lazada: Discounts with crossed-out original prices create a "bargain effect."
🔹 Starbucks: Uses price anchoring to encourage upselling (medium vs. large drinks).