A Case Study: Sweet Crumbs Bakery Case Study Background .

Sweet Crumbs Bakery is a small, local bakery located near Politeknik Port Dickson. It was founded by two friends, Aina and Farah, who love baking and wanted to offer fresh, homemade breads, cakes, and pastries to their community. The bakery focuses on providing affordable prices, high-quality ingredients, and friendly customer service. They operate both in-store and through delivery apps, and they often promote new products through social media. Sweet Crumbs Bakery currently serves students, families, and nearby office workers. They also take custom orders for birthday cakes and small catering events. Their biggest challenges include managing ingredient costs, keeping up with customer demand, and standing out from competitors in the area.

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