his microcredential introduces learners to the fundamental concepts of pricing in marketing and its critical role in business success.
Throughout the modules, learners will:

1. Define Pricing – Understand the concept, objectives, and factors influencing pricing decisions.

2. Apply Pricing Roles – Explore the functions and significance of pricing in marketing strategies and business operations.

3. Apply the Importance of Pricing – Analyse how effective pricing contributes to customer value creation and competitive advantage.

By completing this microcredential, learners will gain essential knowledge and practical insights to make informed pricing decisions that align with market conditions and business goals.