Section outline

• Select section ICE BREAKING

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  ICE BREAKING

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  • Select activity Announcements

    

    Announcements Forum
  • Select activity ICE BREAKING

    

    ICE BREAKING Glossary

    Each participant is invited to add one entry introducing themselves and sharing what they think pricing means in marketing.

• Select section SINOPSIS

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  SINOPSIS

  The Microcredential: Understanding Pricing course introduces learners to the fundamental concepts and applications of pricing strategies in marketing. It highlights the importance of pricing as a key element of the marketing mix and its impact on profitability, customer value, and market positioning.

  The course covers:

  1. Define Pricing.

  2. The role of pricing

  3. Importance of Pricing
• Select section LEARNING OBJECTIVE

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  LEARNING OBJECTIVE

  By the end of this course, learners will be able to evaluate and design effective pricing strategies that align with business objectives and enhance competitive advantage in real market situations.
• Select section DEFINE PRICING

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  DEFINE PRICING

  • Select activity UNDERSTANDING PRICING

    

    UNDERSTANDING PRICING Lesson

    Completion

    Students must

    

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    Go through the activity to the end

    

    Receive a grade
• Select section PRICING ROLES

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  PRICING ROLES

  • Select activity PRICING ROLES

    

    PRICING ROLES Lesson

    Completion

    Students must

    

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    Go through the activity to the end

    

    Receive a grade
• Select section IMPORTANCE OF PRICING

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  IMPORTANCE OF PRICING

  • Select activity IMPORTANCE OF PRICING

    

    IMPORTANCE OF PRICING Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
• Select section FEEDBACK

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  FEEDBACK

  • Select activity FEEDBACK

    

    FEEDBACK

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    Not available unless: The activity UNDERSTANDING PRICING is marked complete ...

    Not available unless:

    • The activity UNDERSTANDING PRICING is marked complete
    • The activity PRICING ROLES is marked complete
    • The activity IMPORTANCE OF PRICING is marked complete
• Select section CERTIFICATE

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  CERTIFICATE
• Select section SUMMARY

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  SUMMARY

  his microcredential introduces learners to the fundamental concepts of pricing in marketing and its critical role in business success.
  Throughout the modules, learners will:

  1. Define Pricing – Understand the concept, objectives, and factors influencing pricing decisions.

  2. Apply Pricing Roles – Explore the functions and significance of pricing in marketing strategies and business operations.

  3. Apply the Importance of Pricing – Analyse how effective pricing contributes to customer value creation and competitive advantage.

  By completing this microcredential, learners will gain essential knowledge and practical insights to make informed pricing decisions that align with market conditions and business goals.
• Select section REFERENCE

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  REFERENCE

  Kotler, P., & Armstrong, G. (2022). Principles of Marketing (18th ed.). Pearson Education.

  Nagle, T. T., Müller, G., & Hogan, J. (2021). The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (7th ed.). Routledge.

  Grewal, D., & Levy, M. (2023). Marketing (9th ed.). McGraw-Hill Education.

  Malaysian Competition Commission (MyCC). (2022). Price fixing and market practices in Malaysia. Retrieved fromhttps://www.mycc.gov.my

  Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management (16th ed.). Pearson Education.