Now, for your assignment. I want you to review a product line from a major fast-food chain here in Malaysia. Look at how they use psychological pricing. Do you see prices ending in .99 or .95? Analyze how these prices might influence customer behavior.

After that, design a pricing experiment. Come up with a way to test how effective psychological pricing is on consumer purchase decisions.

Remember, the goal is to understand how these small changes in pricing can make a big difference in how customers perceive and respond to prices.

Good luck!!