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• Discount and allowance pricing involves offering reductions or allowances to incentivize purchases. 
• Common types include cash discounts, quantity discounts, seasonal discounts, and trade-in allowances.
  
• Marketers can use situational analysis to identify periods of low demand or excess inventory and implement discounts to boost sales. 
  
• Think about the discounts you see during big sales events like Lazada's 11.11 Singles’ Day in Malaysia. 
• These discounts attract a large number of customers, boosting sales volumes significantly during these periods.
  
• These events often lead to a significant boost in sales.