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COLOUR IN SHAPING INDUSTRIAL DESIGN AESTHETICS

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COLOUR IN SHAPING INDUSTRIAL DESIGN AESTHETICS

Section outline

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    Welcome!

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    Welcome to a journey of creativity: uncover the power of colors in industrial design aesthetics!

    Have you ever noticed how a single shade can make a product look cool, bold, or even futuristic? In industrial design, colours are like magic, they shape style, set the mood, and make everyday objects stand out. Let’s dive in and see how each colour tells its own story!

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    • SYNOPSIS

      Colour in Shaping Industrial Design Aesthetics  highlighted the essential role of colour in shaping how products are perceived, valued, and experienced. More than just a visual element, colour is a powerful design language that communicates emotions, defines brand identity, enhances usability, and ensures safety in industrial contexts. 

    • COURSE LEARNING OUTCOME

      Students will be able to explain the role of colour in enhancing the aesthetic and emotional appeal of industrial products, identify and interpret colour trends and cultural influences, and apply principles of colour theory such as hue, saturation, and contrast to design development. Students also will be able to evaluate how colour interacts with form and material to create cohesive, ergonomic designs, develop strategic colour palettes for product identity, and critically analyze existing industrial products based on their use of colour in relation to aesthetics, branding, and usability.

    • Hue Got This! - Ready to Test Your Colour Sense? Interactive Content
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    Topic 1: Introduction To Colour Theory in Industrial Design

    In this topic, you will learn:

    • The basics of the color wheel and color relationships

    • The role of color in enhancing product aesthetics and usability

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    Topic 2: Psychological Impact of Colour on Users

    In this topic, you will learn:

    • How different colors affect mood, emotion, and behavior

    • The psychological meanings commonly associated with key colors

    • Colors & Emotions: The Secret Language of Shades! Video Time
      Not available unless: The activity QUIZ 1: Tap to Test Your Color Smarts! is marked complete
    • The Power of Color: Mood Board Exploration! Lesson
    • Colour Representation Explained: How Colours Communicate Meaning Video Time
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    Topic 3: Cultural And Social Influences on Colour Preferences

    In this topic, you will learn:

    • How cultural backgrounds shape color associations and meanings

    • Differences in color preferences across regions, age groups, and social demographics

    • Colors and Their Influence on Culture and Psychology Video Time
      Not available unless: The activity The Power of Color: Mood Board Exploration! is marked complete
    • Cultural Symbolism of Color Lesson
    • Social Influences on Colour Preferences Lesson
      Not available unless: The activity Cultural Symbolism of Color is marked complete
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    Topic 4: Colour And Branding in Product Design

    In this topic, you will learn:

    • The role of color in building brand identity and recognition

    • How specific colors evoke brand values

    • Role of Colour in Product Design Lesson
      Not available unless: The activity Social Influences on Colour Preferences is marked complete
    • Colour and branding Video Time
      Not available unless: The activity Role of Colour in Product Design is marked complete
    • Psychological Associations of Key Colors in Branding Lesson
      Not available unless: The activity Colour and branding is marked complete
    • QUIZ 2: Tap to Test Your Color Brands! Interactive Content
    • Colour Psychology for Brands: Attract, Influence & Connect Video Time
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    Topic 5: Colour In Ergonomics and Functionality

    In this topic, you will learn:

    • How color enhances usability and accessibility in product design

    • The use of contrast, brightness, and color coding for improved functionality

    • Colour in Ergonomics and Functionality Lesson
      Not available unless: The activity QUIZ 2: Tap to Test Your Color Brands! is marked complete
    • QUIZ 3: Tap to Test Your Colour In Ergonomics And Functionality! Interactive Content
      Not available unless: The activity Colour in Ergonomics and Functionality is marked complete
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    Topic 6: Sustainable Colour Choices in Industrial Design

    In this topic, you will learn:

    • How to choose eco-friendly pigments, dyes, and finishes

    • The environmental impact of various coloring processes and materials

    • What Is Sustainable Colour in Industrial Design? Lesson
    • Why Sustainable Colour important in Industrial Design? Lesson
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    Final Assessment

    • Assessment 1 Quiz

      INSTRUCTIONS:

      • This assessment consists of 20 multiple-choice questions (MCQs).

      • Each question has only one correct answer.

      • Read each question carefully before selecting your answer.

      • Once you have selected your answer, click/choose the option (A, B, C, or D).

      • The quiz must be completed within the allocated time.

      • Do not close or refresh the browser window while attempting the quiz.

      • Attempt all questions before submitting your answers.

      • Your final score will be determined by the total number of correct responses.

      GRADING:

      • Each correct answer = 5 mark

      • Each incorrect or unanswered question = 0 mark

      • Total marks available = 100 marks

      • Time limit: 30 mins

    • Assessment 2 Quiz
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    Summary

    Congratulations! 🎉🎉🎉

    You have successfully completed Colour in Shaping Industrial Design Aesthetics.

    Throughout this micro-credential course, you have learned to:

    • Understand the fundamentals of colour theory and apply them in design compositions.

    • Use colour psychology to influence user emotions, perceptions, and decision-making.

    • Recognize the role of cultural and symbolic meanings in choosing appropriate colours for global audiences.

    • Apply sustainable colour choices to communicate environmental awareness and responsible design.

    • Integrate ergonomics and functionality through colour coding for safety, usability, and comfort.

    • Analyse real-world industrial design case studies to see how brands use colour for identity and impact.

    • Develop design concepts that combine aesthetic appeal with practical purpose through strategic use of colour.

    You are now equipped with the knowledge and practical insights to make effective, creative, and responsible colour choices in industrial design. These skills will serve as a strong foundation for future design projects, advanced studies, or professional practice.

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    Reference

    BOOKS:

    • Birren, F. (2012). Color Psychology and Color Therapy. Pickle Partners Publishing.
      – A classic on psychological and emotional effects of colour.

    • Heller, E. (2009). Psychology of Color: How Colors Affect Us and How We Affect Colors. Universe.
      – Explores cultural and psychological aspects of colour.

    • Walch, V. (2002). Color Theory: An essential guide to color. Chartwell Books.
      – Practical reference on colour theory and application.

    JOURNALS & ARTICLES:

    • Ou, L. C., et al. (2004). “A Study of Colour Emotion and Colour Preference. Part I: Colour Emotions for Single Colours.” Color Research & Application, 29(3), 232–240.

    • Sonderegger, A., & Sauer, J. (2010). “The Influence of Design Aesthetics in Usability Testing: Effects on User Performance and Perceived Usability.” Applied Ergonomics, 41(3), 403–410.

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