Section outline

• Select section Induction (3 Hours)

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  Induction (3 Hours)

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• Select section INSTRUCTION (1 hour)

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  INSTRUCTION (1 hour)

  In this MICROCREDENTIAL, there are three tasks FOR EACH TOPIC that you must complete:

  1. Read the notes provided carefully to understand the key concepts.

  2. Watch the reference materials (videos or slides) to support your learning.

  3. Answer the short quiz to test your understanding of the topic.

  You are required to complete all three tasks. Make sure you do them in the correct order for better comprehension.
• Select section LESSON OBJECTIVE (1 hour)

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  LESSON OBJECTIVE (1 hour)

  • Analyze various pricing objectives and strategies to determine their suitability for different market conditions and business goals.

  • Adapt pricing decisions based on factors such as demand elasticity, customer price sensitivity, cost structures, and competitor behavior.

  • Adjust pricing methods and tactics to align with new product launches, product mix strategies, and overall business positioning.
• Select section PRICING ANALYSIS (10 hours)

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  PRICING ANALYSIS (10 hours)

  In this chapter, there are three tasks that you must complete:

  1. Read the notes provided carefully to understand the key concepts.

  2. Watch the reference materials (videos or slides) to support your learning.

  3. Answer the short quiz to test your understanding of the topic.

  You are required to complete all three tasks. Make sure you do them in the correct order for better comprehension.

  • Select activity Construct pricing objective

    

    Construct pricing objective Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
  • Select activity Construct demand determination

    

    Construct demand determination Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
  • Select activity Clarify Cost Estimation

    

    Clarify Cost Estimation Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
  • Select activity Construct competitors, cost, prices and offers analysis

    

    Construct competitors, cost, prices and offers analysis Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
  • Select activity Explain the method of pricing

    

    Explain the method of pricing Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
• Select section PRICE ADAPTATION (10 hours)

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  PRICE ADAPTATION (10 hours)

  In this chapter, there are three tasks that you must complete:

  1. Read the notes provided carefully to understand the key concepts.

  2. Watch the reference materials (videos or slides) to support your learning.

  3. Answer the short quiz to test your understanding of the topic.

  You are required to complete all three tasks. Make sure you do them in the correct order for better comprehension.

  • Select activity Define price adaptation

    

    Define price adaptation Lesson

    Completion

    Students must

    

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    Go through the activity to the end

    

    Receive a grade
  • Select activity Price Adaptation Strategies : price discount and allowances

    

    Price Adaptation Strategies : price discount and allowances Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
  • Select activity Price Adaptation Strategies: Promotional pricing

    

    Price Adaptation Strategies: Promotional pricing Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
  • Select activity Price Adaptation Strategies : segmented pricing

    

    Price Adaptation Strategies : segmented pricing Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
• Select section PRICE CHANGE ADJUSTMENT (10 hours)

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  PRICE CHANGE ADJUSTMENT (10 hours)

  In this chapter, there are three tasks that you must complete:

  1. Read the notes provided carefully to understand the key concepts.

  2. Watch the reference materials (videos or slides) to support your learning.

  3. Answer the short quiz to test your understanding of the topic.

  You are required to complete all three tasks. Make sure you do them in the correct order for better comprehension.

  • Select activity Explain function to price change

    

    Explain function to price change Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
  • Select activity initiating and responding to price changes

    

    initiating and responding to price changes Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
  • Select activity reaction of consumers and competitors to price change

    

    reaction of consumers and competitors to price change Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
  • Select activity marketers respond towards competitors price change

    

    marketers respond towards competitors price change Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
  • Select activity price adjustment strategies

    

    price adjustment strategies Lesson

    Completion

    Students must

    

    View

    

    Go through the activity to the end

    

    Receive a grade
• Select section CHECK UNDERSTANDING (4 hours)

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  CHECK UNDERSTANDING (4 hours)

  • Select activity CHECK YOUR UNDERSTANDING

    

    CHECK YOUR UNDERSTANDING Quiz

    Completion

    Students must

    

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    Make attempts: 1

    

    Receive a grade
• Select section GET YOUR CERTIFICATE NOW!!

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  GET YOUR CERTIFICATE NOW!!
• Select section SUMMARY

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  SUMMARY

  Smart Pricing Strategies: Analyze, Adapt, Adjust — Summary
  This course helps learners understand how to make smarter pricing decisions by analysing key market factors, adapting to customer and competitor behaviour, and adjusting pricing tactics to fit different business situations. Learners will explore pricing objectives, demand patterns, cost structures, and product strategies, gaining practical skills to set prices that are competitive, profitable, and aligned with business goals. By the end, participants will be able to design flexible and effective pricing strategies for real-world scenarios.
• Select section REFERENCE

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  REFERENCE

  Main References
  Kotler, P., & Armstrong, G. (2021). Principles of Marketing, Global Edition (18th ed.) Pearson
  Nagle, T.T., & Muller, G. (2018). The Strategy and Tactics of Pricing: A Guide to
  Growing More Profitably (6th ed.). Routledge.
  Additional References
  Andreas Hinterhuber & Todd C. Snelgrove, (2021) Value First, Then Price: Building Value- Based Pricing Strategies.(2nd ed.). Routledge
  Kotler, P., & Keller, K.L. (2021). Marketing Management.(16th ed.). Pearson
  Simon, H., & Fassnacht, M. (2019). Price Management: Strategy, Analysis, Decision, Implementation (1st ed.) Springer.